Porsche turns the world’s most famous billboards into an art gallery

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Porsche is a brand built on the principle of turning dreams into reality, with their alluring and awe-inspiring automobiles pushing the boundaries of engineering for over 70 years. Today, the German manufacturer applies the same spirit of embracing creativity to art and design, with a new project that features some of the world’s most innovative artists in a one-of-a-kind “Global Gallery” .

In partnership with KÖNIG GALERIE (known for representing and exhibiting a roster of cutting-edge international artists), Porsche is taking over some of the world’s most iconic digital advertising spaces to create an innovative gallery showcasing the work of new wave artists in select of the busiest areas of the world.

From October 9 and for eight weeks, five major cities in North America, Europe and Asia are transformed into Global Gallery and become the canvases of artists who push the limits of their creative disciplines: New York, Madrid, Berlin, Seoul and Tokyo.

While full-fledged cities are the birthplaces of some of the most important individuals and movements in cultural history, the specific places where art will be presented are all the more important. From Times Square in New York to the legendary Shibuya Crossing in Tokyo, it will be a defining moment for these artists as their work will be seen by more people than ever before.

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